Every day, your business generates a massive amount of data: website visits, transactions, social media interactions, etc. This data, if properly leveraged, is a goldmine for making informed decisions and driving your growth.
The Business Intelligence Process:
- Data Collection: Gathering data from various sources (Google Analytics, CRM, sales databases...).
- Storage and Processing: Cleaning and storing this data in a structured way, often in a "Data Warehouse".
- Analysis: Using tools to explore the data, identify trends, correlations, and patterns (e.g., what is the profile of your most profitable customers?).
- Visualization (DataViz): Presenting the results in the form of clear and interactive dashboards, easy for decision-makers to understand.
Thanks to analytics, you can answer crucial questions: Which marketing campaigns are most effective? Where are you losing customers in your sales funnel? How can you optimize your pricing? Transforming your raw data into actionable insights is the key to successfully navigating today's complex business environment.
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